HSTec is an innovative development and production company with many years of experience in the field of high-speed motorized spindles, industrial automation and robotics. The concept of product development is based on the principles of open innovation and special prototype production. Of great importance are the continuous improvement and adoption of new technologies and collaboration with scientific research institutions. HSTec offers a wide range of customized motorized spindles, direct driven units, special machine tools and assembly machines, as well as the implementation of robotic cells for various applications. HSTec exports around 75% of its products and services to demanding world markets, mostly within the European Union.

The new visual identity of the company corresponds to the company's long-term vision — contributing to the development of the new concept of Industry 4.0 on a global scale, which aims to create smart products and factories by integrating technology and digitizing different sensor systems as a path to improving the quality and efficiency of production processes. Initiated by a firmly defined brief that called for minimal interventions in the existing logotype that has been in use since 1997, a new visual system with a simple and straightforward base, a new and refreshed logotype, one characteristic colour and line, was successfully created. The result is a contemporary visual identity in line with the identities of partners and competition from all over the Europe and world. Its creative power lies in the careful treatment of layout and typography, while maintaining the red HSTec line as a basic graphic element always creatively thought through and implemented. The project's particular feature is a set of communication tools and digital documents set up and prepared to be edited, managed and presented by the client to their own clients and partners. Alongside a variety of digital documents that facilitate everyday communication, during the first stage of the development of visual identity new photo material that will later be used in new catalogues and digital products of the company was created.