Beton is an independent design agency and creative consultancy based in Zagreb, Croatia. We are focused on helping organizations to master new levels through a collaborative approach to design and branding.
Our collaborative approach covers work within the brand strategy, design and digital experience.

Founded in May 2017. after winning an international pitch for the Louvre Museum for the type design (in collaboration with Dream On agency from Paris) we started as a team of three.
Now, we are a team of five, with circulating paid design internships every 6 months.

We mostly work with B2B and B2C companies and always apply a tailor-made approach for every client.

Depending on the context and specification of each project, the core team expands, adapts and collaborates with copywriters, photographers, illustrators, architects, PR support, web/mobile developers and many different partners.
We are very proud that we have built a very extensive list of collaborators and partners for every niche and every industry so we can answer every assignment if needed.

In our recent history we have advised, designed and collaborated with more than 30 international clients and brands such as Louvre Museum, Superbet, Menu, HSTec, Top Logistics, Rubis, Red Bull, Royal Danish Embassy Zagreb, SEVA, Mondum, Muze, Zubak and many more.

With our strategic and constant learning approach, we continue to innovate our process and work by creating bespoke solutions and world-class deliverables for our clients.
Attention to details, creativity, precise execution and top-tier client service make Beton easy to differentiate from the competition, worldwide.

What we do

BRANDING

Brand Architecture

Brand Communication

Brand Experience

Brand positioning

Brand strategy

COPYWRITING

Naming systems

Branding slogan

Copywriting

Storytelling

GRAPHIC DESIGN

Visual identity and logotype

Brand applications

Packaging

Signage

Digital and printed material

EDITORIAL

Books & magazine design

Typography design

Poster design

Brochures

ILLUSTRATION

Infographics

Icon design

Pattern design

WHAT WE DO

SPATIAL DESIGN

Branded spaces

Event identity & design

Exhibition Identity & design

Orientation and guidance systems

WEB DESIGN

User interface design

User experience design

Usability analysis

SOFTWARE

App development

Front End development

Back End development

LEGAL

Freedom to operate search

Pre-file search

Trademark portfolio

Surveys

Commercial marketing

Protection

Monitoring

Agreements

Digital legal guidance