The Paspalace boutique hotel for dogs is the first certified member of IBPSA (International Boarding & Pet Services Association) in Croatia. The boutique hotel covers an area of 750 m2 carefully designed to create a “dog city” experience. 

All dog houses are customized for pets in terms of size, decoration, design and all other criteria in order to provide them with a comfortable stay and an active, safe and sanitary environment. In addition to comprehensive services of overnight stays, day playrooms, grooming and relaxation, the boutique hotel for dogs provides its clients with individual walks and an individual approach to work and training, ensuring thus first-rate experience for dogs and their owners.

The visual identity of the boutique hotel for dogs relies on the eclectic interior and various neo art deco details in the project signed by the DPO architecture studio. The basis of the visual identity is a focus on large typography followed by a logotype, but it is actually made up of a series of dog silhouettes in various playful and still poses. Paspalace dogs also like to pose, which creates a series of portrait-like silhouettes and broadens the diversity of visual expression in all existing and future applications, owing to the simplicity of reproduction of the basic idea through pose, story and purpose. The simplicity of the visual identity continues through the use in all communication materials, including the signage system.