Every successful shopping ends with a receipt whose aesthetic

is strictly defined by legal and technical limitations.

Characteristic dot/grid fonts that save paper, space and printing colour are invariably used. Described aesthetic principles are also the basis for a system of visual identity that defines the visual identity itself, visual communication, spatial signalisation, architecture, additional furnishing and the entire shopping experience. The system is based on a square derived from the fonts that is further upgraded and extended to fit the needs of signalization, product shelves, advertising and visual communication.